Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is proud to announce the launch of a new online operator instruction service. MF How To tutorial videos allow quick and convenient access to a wide range of machines operating information. Ready to be downloaded from anywhere with an internet connection, the new service redefines user training convenience, while also providing extra information for those considering a purchase.

Designed and created by Massey Ferguson’s experienced product experts, the MF How To videos are accessed through dedicated YouTube channels, one per country. Finding relevant content is quick and easy, as the videos are listed by range.

The latest Massey Ferguson S series tractors are among the first content available, with other tractors in the current line-up already being added, including the MF 5M series. As new and updated models join the range, then instructional videos covering these will also be provided. In future, as well as tractors, MF How To videos will cover the full line of products.

“Our machines are known for their ease of use, but there might be occasions when operators are working alone and using functions and features for the first time, or that they haven’t used for long periods due to seasonality of farm operations,” explains Jérôme Aubrion, Director Marketing Massey Ferguson, Europe & Middle East. “For these sorts of situations and so that each MF machine can be operated at its maximum potential, the MF How To videos provide a convenient and practical solution. All that is needed is a mobile device, then the concise, easy to follow instructional content is available to support users anywhere and at any time,” he says.

MF How To videos

• Easy to access in just a few clicks – by scanning machine-specific QR codes that will soon be appearing in MF tractor cabs and on other products, or through the dedicated YouTube channel, from anywhere with an internet connection.
• Choice of 14 language options for different markets available now, with the possibility of more being added later.
• Easy to understand – concise, practical training videos designed by MF product experts.
• Tailored content – select the playlist that matches your machine.
• For all tractor operators – videos cover basic machine set-up and settings to advanced precision farming features.
• Up to date – new videos will be added as the product line-up evolves.
• Added convenience – MF How To instructional videos are available whenever and wherever operating information is needed, complementing training and advice from Massey Ferguson and dealer technical specialists.
• Current models – latest S series tractors will be available first, with additional content covering the rest of the tractor range as well as Massey Ferguson’s full line of products following soon.

Full range of content

Designed to complement, rather than replace, Massey Ferguson and dealer operator training; MF How To videos cover subjects from basic set-up of cab comfort and operating features, to making the most of advanced precision farming technology available through the Datatronic 5 terminals. Ensuring all users can optimise engine, transmission, hydraulic and PTO settings while also making full use of features such as MF Guide, MF Section Control and MF TaskDoc task planning and recording, will help maximise working efficiency and achieve best possible results.

Besides benefitting existing owners, the MF How To videos are an excellent source of information for those considering buying a Massey Ferguson tractor. Selecting the relevant model from the YouTube library will highlight the features available as well as their ease of set-up and use, plus the user-friendly design for which the brand is well known.

“MF How To videos are developed to ensure farmers have the knowledge to achieve best results from the Massey Ferguson products they invest in,” continues Mr Aubrion. “Further enhancing our Farmer First approach, the online content complements training already provided by Massey Ferguson and local dealer product specialists, and it is accessible from any location and whenever it is needed, including during the busy harvesting and planting seasons,” he concludes.

About AGCO  

AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio, including leading brands Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $11.7 billion in 2024. For more information, visit www.agcocorp.com.